Opportunity Information: Apply for USDA AMS TM FMPP G 23 0010
The Farmers Market Promotion Program (FMPP) is a discretionary grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), designed to strengthen and grow direct producer-to-consumer marketing channels. The central goal is to help projects that develop, coordinate, and expand marketplaces where farmers and other producers sell directly to buyers, with the broader public benefit of improving access to locally and regionally produced agricultural products. In practical terms, the program is meant to make it easier for communities to buy local food, for producers to reach customers more effectively, and for regional food systems to function more smoothly and competitively.
FMPP supports a wide range of direct marketing formats, including traditional farmers markets and roadside stands, as well as agritourism activities, community-supported agriculture (CSA) programs, and online sales platforms. The scope also explicitly includes expanded forms of direct marketing beyond individual consumers, such as direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institution models. That means projects can focus not only on weekend market sales, but also on building relationships and systems that help local producers sell directly to grocery stores, restaurants, schools, hospitals, and other institutions looking for local sourcing options.
The program emphasizes activities that improve both the supply side and the market side of local and regional food. On the producer side, it encourages the development of value-added agricultural products, which can include items that are processed, packaged, branded, or otherwise enhanced to create new market opportunities and increase farm revenue. On the market development side, FMPP prioritizes projects that create or refine marketing strategies for local food and value-added products, such as branding and promotion campaigns, customer outreach approaches, new sales channels, and tools that help producers better understand and serve their target markets.
Another major focus is regional food chain coordination, meaning efforts that help connect producers, aggregators, distributors, and buyers in more organized and efficient ways. Projects under this theme might aim to improve coordination across multiple markets, streamline ordering and delivery systems, or strengthen regional partnerships that make local food distribution more reliable and scalable. The program also highlights efforts to promote new business opportunities and marketing strategies that reduce on-farm food waste, recognizing that better matching supply with demand, improving product handling, and opening alternative sales pathways can keep more food from going unsold or discarded.
FMPP also supports projects that respond to changing technology needs in direct producer-to-consumer marketing. This can include adopting or upgrading online sales and ordering systems, payment and point-of-sale tools, inventory tracking, customer communication platforms, and other practical technologies that help producers and market operators operate more efficiently and meet customers where they are. Finally, the program includes support for certain food safety-related needs, specifically covering expenses tied to obtaining food safety certification and making improvements to food safety practices and equipment. This component is particularly relevant for producers and market organizations seeking to meet buyer requirements, reduce risk, and strengthen consumer confidence.
From an administrative standpoint, the opportunity is identified as USDA AMS TM FMPP G 23 0010, listed under CFDA 10.175, with an activity category of Agriculture. The agency anticipated making around 300 awards, with a maximum award size (ceiling) of $500,000. The posting lists the eligible applicant category as "Others," with further clarification typically provided in the full eligibility section of the official notice. The opportunity was created on February 14, 2023, and had an original application deadline of May 2, 2023, with applications required to be submitted and validated by 11:59 pm Eastern Time.Apply for USDA AMS TM FMPP G 23 0010
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Feb 14, 2023.
- Applicants must submit their applications by May 02, 2023 Only applications submitted and validated by 1159 pm Eastern Time on. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 300 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal:
Browse more opportunities from the same category: Agriculture
Next opportunity: Secondary Analyses of Head Start Data
Previous opportunity: Disability and Rehabilitation Research Projects (DRRP) Program: Center on Knowledge Translation for Technology Transfer
Applicant Portal:
Are you interested in learning about about how to apply for this government funding opportunity? You can create a free applicant account and receive instant access to our applicant portal that many business owners like you have benefited from.
Apply for USDA AMS TM FMPP G 23 0010
Applicants also applied for:
Applicants who have applied for this opportunity (USDA AMS TM FMPP G 23 0010) also looked into and applied for these:
| Funding Opportunity |
|---|
| Local Food Promotion Program Apply for USDA AMS TM LFPP G 23 0011 Funding Number: USDA AMS TM LFPP G 23 0011 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $750,000 |
| McGovern-Dole International Food for Education and Child Nutrition Program Apply for USDA FAS MCGOVERN DOLE PROGRAM 23 Funding Number: USDA FAS MCGOVERN DOLE PROGRAM 23 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $32,000,000 |
| Georgia NRCS Technical Services and Projects for Fiscal Year 2023 Apply for USDA NRCS GA MULTI NOFO0001246 Funding Number: USDA NRCS GA MULTI NOFO0001246 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $600,000 |
| Higher Education Challenge Grants Program Apply for USDA NIFA CGP 009582 Funding Number: USDA NIFA CGP 009582 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $750,000 |
| Supplemental and Alternative Crops Apply for USDA NIFA OP 009767 Funding Number: USDA NIFA OP 009767 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $250,000 |
| Federal-State Marketing Improvement Program Apply for USDA AMS TM FSMIP G 23 0014 Funding Number: USDA AMS TM FSMIP G 23 0014 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $250,000 |
| Acer Access and Development Program Apply for USDA AMS TM ACER G 23 0015 Funding Number: USDA AMS TM ACER G 23 0015 Agency: Department of Agriculture, Agricultural Marketing Service Category: Agriculture Funding Amount: $500,000 |
| Distance Education Grants Program for Institutions of Higher Education in Insular Areas Apply for USDA NIFA RIGP 009562 Funding Number: USDA NIFA RIGP 009562 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $200,000 |
| 2023 PENNSYLVANIA NRCS PEOPLE’S GARDEN INITIATIVE REQUEST FOR APPLICATIONS Apply for USDA NRCS PA CTA 23 NOFO0001234 Funding Number: USDA NRCS PA CTA 23 NOFO0001234 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $75,000 |
| FY2023 Scientific Cooperation Research Program Apply for USDA FAS 10961 0700 10 23 0001 Funding Number: USDA FAS 10961 0700 10 23 0001 Agency: Department of Agriculture, Scientific Cooperation and Research 10.961 Category: Agriculture Funding Amount: $50,000 |
| International Agricultural Education Fellowship Program Apply for USDA FAS 10619 0762 10 23 0001 Funding Number: USDA FAS 10619 0762 10 23 0001 Agency: Department of Agriculture, International Agricultural Educ Fellowship 10.619 Category: Agriculture Funding Amount: $500,000 |
| Cochran Fellowship Program – U.S. Softwoods for Structural Marial: Quality, Grades, and Applications for Peru Apply for USDA FAS 10962 0700 10 23 0002 Funding Number: USDA FAS 10962 0700 10 23 0002 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $86,000 |
| International Agricultural Education Fellowship Program (Cooperative Agreement) Apply for USDA FAS 10619 0762 10 23 0002 Funding Number: USDA FAS 10619 0762 10 23 0002 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $500,000 |
| FY 2023 Faculty Exchange Program – Philippine and Vietnamese Veterinary Science Apply for USDA FAS 10613 0700 10 23 0001 Funding Number: USDA FAS 10613 0700 10 23 0001 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $500,000 |
| Conservation Innovation Grants Iowa State Program Apply for USDA NRCS IA 23 CIG NOFO0001243 Funding Number: USDA NRCS IA 23 CIG NOFO0001243 Agency: Department of Agriculture, Natural Resources Conservation Service Category: Agriculture Funding Amount: $200,000 |
| Higher Education Multicultural Scholars Program Apply for USDA NIFA HEMS 009602 Funding Number: USDA NIFA HEMS 009602 Agency: Department of Agriculture, National Institute of Food and Agriculture Category: Agriculture Funding Amount: $250,000 |
| FY 2023 Food Assistance Proposal Instructions and Request for Applications FOOD FOR PROGRESS PROGRAM NOTICE OF FUNDING OPPORTUNITY Apply for USDA FAS 10606 0700 23 Funding Number: USDA FAS 10606 0700 23 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $39,000,000 |
| 2024 Market Access Program Apply for USDA FAS MAP 2024 Funding Number: USDA FAS MAP 2024 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $20,000,000 |
| Emerging Markets Program Apply for USDA FAS EMP 2024 Funding Number: USDA FAS EMP 2024 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $500,000 |
| Foreign Market Development Cooperator Program Apply for USDA FAS FMD 2024 Funding Number: USDA FAS FMD 2024 Agency: Department of Agriculture, Foreign Agricultural Service Category: Agriculture Funding Amount: $10,000,000 |
Grant application guides and resources
It is always free to apply for government grants. However the process may be very complex depending on the funding opportunity you are applying for. Let us help you!
Apply for Grants
Inside Our Applicants Portal
Access Applicants Portal
- Grants Repository - Access current and historic funding opportunities with ease. Thousands of funding opportunities are published every week. We can help you sort through the database and find the eligible ones to apply for.
- Applicant Video Guides - The grant application process can be challenging to follow. We can help you with intuitive video guides to speed up the process and eliminate errors in submissions.
- Grant Proposal Wizard - We have developed a network of private funding organizations and investors across the United States. We can reach out and submit your proposal to these contacts to maximize your chances of getting the funding you need.
Premium leads for funding administrators, grant writers, and loan issuers
Thousands of people visit our website for their funding needs every day. When a user creates a grant proposal and files for submission, we pass the information on to funding administrators, grant writers, and government loan issuers.
If you manage government grant programs, provide grant writing services, or issue personal or government loans, we can help you reach your audience.
Learn More
Request more information:
Would you like to learn more about this funding opportunity, similar opportunities to "USDA AMS TM FMPP G 23 0010", eligibility, application service, and/or application tips? Submit an inquiry below:
Don't forget to subscribe to our grant alerts mailing list to receive weekly alerts on new and updated grant funding opportunities like this one in your email.